Learn about realtime bidding and how automated auctions determine which ads appear in milliseconds. Explore key components like demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges.

Attendees will discover the top online advertising tools tailored for small businesses. You'll learn how to choose the right platforms based on your goals, budget, and target audience.

Explore advanced targeting techniques to reach the right audience with precision. You will learn how to leverage customer lists, demographic data, user interests, and geographic targeting to optimize ad performance across digital platforms.

Attendees will learn about the factors that influence digital ad pricing, including platform selection, bidding strategies, audience targeting, and competition. We will explore different pricing models such as cost-per-click (CPC), cost-per-impression (CPM), and cost-per-acquisition (CPA) to understand how budgeting impacts campaign performance and learn about tools to help measure success.